Fix your Google Business Profile first.
This is your #1 asset. Complete every field, add 20+ real photos, list every service and service area, and post updates weekly. Most of your local ranking comes from GBP signals, not your website.
Google reviews are local SEO ranking fuel.
Google's local algorithm weights review count, recency, rating, and keyword mentions in reviews. Automate the ask, aim for 4.8+, and reply to every one. See our review playbook for the exact system.
Build service-area landing pages that rank.
One page per city or ZIP you serve — with unique content, local landmarks, real project photos, and reviews from that area. Do not spin thin duplicate pages; Google ignores them (or worse).
Get citation-consistent across the web.
Your NAP (name, address, phone) should match exactly across Google, Yelp, Angi, BBB, and industry directories. Inconsistent citations are one of the most common ranking blockers we see.
Earn local backlinks the right way.
Sponsor a local sports team, get quoted in a local paper, partner with complementary trades — each earns a local link that boosts you in the map pack. Skip PBNs and Fiverr link packages; they get sites penalized.
Track local SEO rankings by ZIP code.
You don't rank the same everywhere. Track your top 20 keywords across each ZIP you serve, and watch which service areas need reinforcement (more reviews, more content, more local links).
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