What Google Local Service Ads actually are.
Local Service Ads (LSAs) are Google's pay-per-lead ad units that sit above traditional Google Ads and the map pack. They show your reviews, your Google Guaranteed badge, and let homeowners message or call you directly from the SERP.
Why Local Service Ads convert so well.
You only pay for qualified leads — not clicks. The badge builds instant trust. And the placement means you show up before anyone even sees your competitors' websites.
Get Google Guaranteed verified fast.
Verification takes 1–3 weeks: business license, insurance, and background checks for your team. Start the process yesterday — everything else waits on this.
Reviews drive the LSA ranking algorithm.
LSA ranking is driven mostly by review count, review rating, and response rate. Every completed job should trigger an automated review request within 2 hours. Aim for 4.8+ with volume that beats every competitor in your market.
Dispute every junk LSA lead.
Google refunds leads that are out of your service area, wrong service type, or spam. Most contractors never dispute — you should dispute within 30 days on every one that qualifies. It can cut your effective cost per lead 20–40%.
Respond to LSA leads in under 5 minutes.
LSA leads go to multiple pros. First to answer wins. If you can't staff this 24/7 with humans, use an AI dispatcher — otherwise you're paying for leads your competitors close.
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